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We a team of artists, producers, brand strategists and marketing professionals dedicated to visual problem solving in all media, The Attic develops visual identities and branding strategies in broadcast, print, interactive and digital formats for a wide variety of clients, from cable networks to theme parks to regular TV advertisers and everything in between.
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HBO The Newsroom Promo

This promo was initially produced for the USA market in English only. But HBO Latin America want to use it for their audiences in Spanish and Portuguese. So we took the challenge of recreating some of the original shots in After Effects in order for us to be able to replace the text on those takes for new content. It was really a fun process of not only matching movement and physics but also in recreating paper texture lighting and shading.

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