We a team of artists, producers, brand strategists and marketing professionals dedicated to visual problem solving in all media, The Attic develops visual identities and branding strategies in broadcast, print, interactive and digital formats for a wide variety of clients, from cable networks to theme parks to regular TV advertisers and everything in between.
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A NEXUS Ideas production, directed by Alba Revenga, the DIAGEO’s T-Cuts (Consumer Understanding Tool) is an interactive tool to help the sales force identify target markets.

This tool shows typical behaviors and profiles of each product consumer.

The Attic team was in charge of  producing, co-directing and shooting in a studio all the video content for this tool as well as designing the graphic user interface for all the brands.

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