On September 14, 1993, EFX opened its doors as a small post-production studio in Caracas Venezuela with a lineal Betacam SP editing suite and the first license of Parallax Matador in Latin America over a Silicon Graphics Impact computer. By December of that year, the major TV network in the country, Venevision, hired EFX to create a graphics package for their broadcast coverage of the 1993 Venezuelan presidential elections, providing EFX with a really impactful introduction to the post-production market in Caracas.
By mid 1994, EFX consolidated its presence by acquiring one of the first AVID workstations in Latin America and a few more Silicon Graphics computers to run powerful graphic tools like: Matador, Alias Wavefront, Maya and Softimage. Back in 1995, EFX got an exclusive contract to run all Procter&Gamble post-productions for the region from Mexico to Argentina, making the company grow from 12 employees to more than 30, and from 1 Avid suite to 4 Avid Symphony bays, creating more than 3500 advertising pieces in 10 years.
In 2001, Javier Beltran moved his family to the United States where EFX Corp laid the roots of what TheAttic.tv is today.
A Digital Betacam ad SP Lineal edit suite. multiple Accom DDRs, a Sony DFS-500 with a Sony BVE-2000. 4 Avid Media Composer Symphony. 4 Silicon Graphics Workstations with. Avid Matador, Softimage, Maya, Elastic Reality, 4 Mac PRO Workstations with all Adobe programs.
All major Ad agencies and Venezuelan TV Networks, as well as the best production companies in the country. including:
ARS Publicidad, J Walter Thompson, Leo Burnett, BBDO, McCann Erickson, AW Saatchi & Saatchi, Bapro Publicidad, FCB Publicidad, JMC Young & Rubicam,Venevision, RCTV, Televen, Globovision. Just to name a few.
2/01/2006 Latin Promax Award Best Interactive Piece – Warner Channel
11/27/2003 Ailanza Awards – Alianza Para Una Venezuela Sin Drogas
8/20/2001 Anda Award Gran Prix Television – Toyota de Venezuela
8/12/2001 Anda Award Best Editing – The Coca-Cola Company
10/25/2000 Anda Award Silver Medal Award – Chrysler
6/10/2000 Anda Award Best Campaign – Sony Entertainment Television
4/12/2000 Anda Award Best Comercial Campaign – Ford Motors
2/15/2000 Ailanza Award Public Service Award – Alianza
12/17/1999 New York Festival Award Best Cinematography – Pepsi
12/2/1999 Ailanza Awards – Alianza Para una Venezuela Sin Drogas
11/29/1999 Anda Award Gran Prix – Diario Panorama
11/29/1999 Anda Award Best Comercial Campaign – Diario Panorama
8/25/1999 New York Festival Award Best Campaign – Pepsi Cola de Vzla
6/10/1999 Ailanza Award Best Public Services Campaign – Alianza
3/8/1999 Anda Award Best Editing – Mavesa
3/8/1999 New York Festival Award Best Non-Alcoholic Drink – Mavesa
2/17/1999 New York Festival Award Best Image – Sony
2/17/1999 Promax Award Best Image Campaign – Sony
12/18/1998 New York Festival Award Best Cinematography – Min. del Trabajo
11/6/1998 Anda Award Best Corporate Image – Movilnet
5/6/1998 Clio Award Silver Medal – Toyota de Venezuela
5/6/1998 New York Festival Award Winner Original Scoring – Toyota
5/6/1998 New York Festival Award Winner Best Editing – Toyota
4/20/1998 Ailanza Awards – Alianza Para una Venezuela Sin Drogas
10/31/1997 Anda Award Best Editing – Grupo Corimon
7/16/1997 Anda Award Best Special Effects – Cervecera Nacional
6/12/1997 Award Nomination Best Public Service Campaign – SENIAT
5/13/1997 New York Festival Award Winner Best Cinematography – Toyota
5/7/1997 New York Festival Award Winner -Amigos de la vida
5/7/1997 New York Festival Award Winner Health & Hygiene ADLV
3/7/1996 London Festivals Award Winner Best Editing – John Holden
12/15/1993 Anda Award Pharmacy & Medicine – Laboratorios Calox